Motorola is owned by Google and the companies are planning for a new wave in mobile computing – a modular phone. The phone project, currently named Ara, is set for release in 2015. An updated Android operating system will be built alongside the Ara to support hardware pieces or blocks that will plugin to the phones skeleton. There are plans for both high end and low end models.
BUYING POWER: $120,091.88
Minimum Maintenance: $27,789.41
Interest and Dividends: $1,006.05
Fees and Commission: ($864.12)
Realized Gains/Loss: $0.00
Net Equity Gain: $6,361.63
Percent Return: 6.36
Region Rank: 41 out of 229
Percentage Stocks and Mutual Funds/Cash 87.1%/12.9%
Best Return AAPL – Apple Unrealized Gain $/% $5,144.50/10.54 %
Worst Return SNE – Sony Unrealized Gain $/% $345.29/-16.09
Part 1: Product and Market Clarification
You are an entrepreneur pitching your million dollar idea to the “Shark Tank”. The Shark Tank are investors that will invest in you and your new idea. You will prepare a sales script and will present all 7 steps to the sale.
1) Product Description (from your business plan):
Elevator Pitch (make your idea sound like the most amazing kid invention ever): 50 words or less
Competition (explain who else is doing this): Direct and Indirect
2) Potential Customers: Find research statistics that will find a need for your product. (At least 3 statistics and 3 potential prospects)
i.e. New Bakery Business; Research how many American Dollars are spent on baked goods every year.
i.e. Dog Care Service; Research on disease in kennels or dogs not doing well when left alone.
3) Description of Customer: Detailed Target Market
Demographics (gender, age, mobility, home ownership, employment status, income level, and location)
Psychographics (personality, values, attitudes, interests, and lifestyles)
Part 2: Approaching the Customer
4) Introduction, personal history, company history, find parallel to establish customer relationship.
5) Presenting the Product
6) Describe in detail how you plan to present the product: BE CREATIVE!
Prepare an objection analysis sheet; include objections based on time, need, source, want, and price. Utilize the boomerang, superior point, question method, direct denial, demonstration, and third party methods to handle objections.
Describe the close of the sale: (Use one of the four methods)
Suggestive Selling Items:
Create a statement detailing what your business goals are.
Detail what you want to provide, who you will provide it to, and why you exist.
Product/Service Plan – figuring out what to sell
Clearly describe your product of service.
Discuss possible spin-offs (additional products or services that you might do later when the business is more established).
Market Analysis – figuring out who will buy what
Describe your typical customer.
What kinds of people will pay for your product or service? Where will you find them, and what will you charge?
Operational Plan – running the business
What supplies and equipment do you need to do to run the business daily?
Where will you get it?
How will you keep track of what you have to do day to day?
What will you do with the money you make?
Marketing Plan – selling the stuff
How will you get the word out and sell idea? Where could you advertise?
What are reasonable marketing goals? (number of customers, amount of money to make)
Do you have any creative marketing hooks? (buy one get one free, try it for free)
- Was this positive or negative for the business(es) mentioned?
- Was this positive or negative for consumers?
- Was this positive or negative for the economy?
The Cost Behind Winter Blues – read and do as a class. Each person should have their own Google Doc.
Both assignments should be on the same doc. Title the doc “news”
Create a document. Call it “Sports Salaries” We are going to research football, basketball, hockey, baseball.
- Who is the highest paid player in each sport?
- How much does each player make per year?
- Does the players stats, compared to other players, justify their pay? explain
- Which teams spend the most money on salaries in each sport?
- Do the teams stats justify the amount they pay in salaries? explain
- Pick a sport – are the teams (franchises) public or private?
- Can you buy stock in them?
- Who owns the top 3 teams in that sport (list the team names and who their owners are)?
- Do the top 3 teams generate a profit for their owners?
- Create a 2 column table. Put expenses on top of one column, and revenue on top of the other. List as many expenses and revenues as you can think of for teams in that sport.
Create an Excel document. Use the MLB win/loss records and MLB team salary data too see if higher salaries buy a better record. Each person in your group will complete the payroll and average stats for a year. When finished, share the Excel docs with each other using Google Drive. Do not convert them to Google Docs:
Answer the following questions in a new Google Doc called “Baseball Salary/Win Comparison”
- In 2011, how many of the top ten teams in the MLB had an average player salary lower than the MLB average. Which team(s) were these? Is this a trend in 2012 and 2013, or an isolated event?
- In 2011, how many of the top ten teams in the MLB had an average player salary higher than the MLB average. Which team(s)? Is this a trend in 2012 and 2013, or an isolated event?
- What do these results seem to imply?
The number of games (or World Series Championships) a team wins is just one measure of success for MLB team owners. Most MLB team owners, like other business owners, are concerned about a great many things including bottom line profitability. While it is important to win games (as this puts fans in the seats at stadiums), teams receive revenue from a number of sources in addition to ticket sales. Use Forbes sports team valuations to add 2 more revenue streams to the 4 you listed already. Use the table in the Forbes article to answer the following questions. (This guide for The Business of Baseball table provides guided directions for the your use. Click on “Read/Hide” to see or conceal hints/steps concerning the light blue highlighted information and the questions below.)
- How many MLB teams lost money (had a negative “Operating Income”) in 2013?
- Year-to-year operating income is only one way to measure an owner’s return on his or her investment. Look at the first and second columns of the Forbes chart. The first column indicates how much the franchise is currently worth. The second column indicates the percentage change (from 2012 to 2013) of the value of that franchise. How many teams increased in value from 2012 to 2013?
- Take the case of the Florida Marlins. How much money (Operating Income) did the Marlins gain in 2009?
- What is the estimated current value of the team (if sold now) for owners of Florida?
- Did the team’s value increase from 2013?
- What was the team worth in 2012?
- The dollar value of the Marlins increased by how much from 2012 to 2013?
What does this analysis imply? Are owners crazy to keep holding onto teams that are losing money?+-
Use this up to date valuations report and answer the following:
8. Have the bottom 3 teams from 2012 moved up, down or stayed the same?
9. Have the top 3 teams from 2012 moved up, down or stayed the same?