How to Create an Advertisement
Create a Google document. Name it “Target Message Medium”. Insert a table with 4 columns and 9 rows. Write the headings “Target”, “Message” and “Medium” above the columns. Look over the list of products at the bottom of the page and decide the following:
Market Target – A specific group of consumers at which a company aims its products and services. Who you are selling to.
Marketing Message – Why people should buy what your selling. The positive benefit, outcome or advantage your customers receive by buying your product. Your hook for why the target should be interested in the product. Craft a message to convince them to buy. Source
Marketing Medium – The means by which your marketing message is conveyed. What media will most effectively connect with your target audience. Explain where they will see the ad. See 4
Marketing Demographics
Assume a company has developed and tested a new product and is now ready to sell it.
The company has to figure out who it’s potential customers are. The process of figuring this out can be called “Defining Your Target Market.”
To define a target market, essentially a group of people with similar characteristics, marketers use the concept of demographics.
Demographics split people into broad groups based on age, gender and income level. Marketers divide groups into more specific segments based on more specific characteristics like religious or political affiliation, region of the country, rural, suburban, or city dwelling. Getting even more specific, marketers like information about their target market’s preferences (i.e. food and even flavor preferences, movie and TV show preferences, etc.)
Knowing about demographics can help a business define it’s Target Market.
- Energy Juice
- Premium Elder-care
- Neon Play-doh
- Wifi Speaker Gauges
- Expensive, Funny Message T-shirts
- Frozen Yogurt Cups
- 2 Your Choice – you pick the product. It can be something that exists mainstream, something that not a lot of people know about (thinkgeek) or something you make up.
